Reelroom

Product

Three systems, one API

Encoding, delivery and measurement. Most of the interesting engineering is in making them agree with each other.

IngestURL or directEncode11 renditionsPackageHLS + DASHDeliver38 metrosMeasureper view

Encoding

Content-aware

The ladder is derived per asset from a complexity pass, so a screencast does not get film bitrates.

AV1 where it pays

We encode AV1 for the top renditions and fall back to H.264 for compatibility. Typical saving: 28% at equal VMAF.

Fast

Segmented parallel encode across the fleet. A 60-minute source is playable in about four minutes.

Delivery

38 metros

Multi-CDN with real-time steering on measured throughput, not on a static preference list.

Signed at the edge

Token verification happens on the delivery machine, so an expired link never reaches storage.

Sane defaults

Two-second segments, low-latency where supported, and byte-range addressing so seeking is cheap.

Quality of experience

Rebuffer ratio by region
0EU-W0EU-C1EU-N1US-E1US-W0BR1IN1SG1JP1AU
0.14%
Global rebuffer
610 ms
Median startup
1.9 s
p95 startup
3.9 Mbit/s
Mean bitrate